IPL Plans Longer Strategy Breaks This Season

On the eve of the second season of Indian Premier League (IPL), the duration of the strategy break has increased from five minutes to seven-and-a-half minutes. The strategy break is taken after every ten overs. Sources familiar with the development said five minutes in all of the total seven and a half minutes will be free commercial time (FCT) with the balance being live content.

The idea behind introducing this break is to give teams time to evaluate their strategy. However, advertisers are not willing to pay the same spot rates, as what is paid for other breaks, according to media buyers. The reason for this is that viewership is expected to fall by as much as 70% during this long-break.

Commenting on the strategy break, Rohit Gupta, president (network sales), Multi Screen Media (MSM) said: “As of now, we cannot be sure how long the break is going to be because matches are live. Some part of the strategy break will be used for advertising, but we will have to telecast the strategy discussions live.”

The total FCT is at about 2,600 seconds per match. Those in the business say the seven and half minutes will be split in three parts of two and half minutes each. While the first and third part will air commercials, the one in between will be from the ground.

“The response to spots on IPL has been encouraging. If the break is longer, viewership will drop and advertisers, therefore, will not pay the same amount,” said a media buyer.

Currently, a 10-second spot for IPL is being sold at about Rs 3 lakh. MSM has paid about Rs 4,920 crore for the telecast rights of IPL for a nine-year period.

The global media rights for the tournament were sold to the World Sport Group for Rs 8,200 crore earlier this year.

ICC to meet BCCI, ICL to end dispute

The International Cricket Council (ICC) will meet on Monday in an attempt to end a dispute between the Indian board and an unofficial Twenty20 league.

The ICC president David Morgan confirmed he and chief executive Haroon Lorgat would meet Board of Control for Cricket in India (BCCI) and Indian Cricket League (ICL) officials.

"I've long regarded it as a priority to bring together the BCCI and the owners of the ICL and I'm pleased to say we have fixed a meeting to take place in Johannesburg on Monday," he said in a statement.

"I hope we might be successful in coming to a mutually acceptable conclusion. I can't be certain that will be the case but I hope we can at least make a start in bringing about a settlement.

"I think this is significant because experience tells me that the best opportunity to solve a dispute is to have the parties face-to-face."

The ICL, bankrolled by one of India's largest media firms, launched the league following India's triumph in the inaugural World Twenty20 in 2007.

It roped in overseas players, particularly from Pakistan and New Zealand and Bangladesh, but the BCCI, concerned it would undermine its position, refused to recognise it and persuaded other national boards to ban players who signed up.

The ICL petitioned the ruling body last year for recognition and subsequently held a meeting with the Indian board in October, which ended in failure.

Informal efforts to solve the issue have since continued. Domestic media reports say the global financial downturn could soften the Indian board's stance and accord some kind of recognition to the league.

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