BharatMatrimony Launches App to Help Find Your Special Someone
Mumbai – The key to a Happy Marriage is finding someone who cares for what you love! Now finding your special someone is fun and easy with the cool BharatMatrimony App for Android devices!
BharatMatrimony, the global leader in matrimony with over 3 million success stories, has upgraded its Android mobile application and is compatible with 4,000 devices.
Members of BharatMatrimony can now easily shortlist, express interest to prospects, send mails and edit profiles with a simple swipe.
The application has an array of features such as new user interface, new gestures, shake to view matching profiles, chat and the option of “action button” in search results. These features help members navigate comfortably and contact their prospects.
Developed completely in-house, the BharatMatrimony app is the first of its kind in the matrimony domain in India. The application is user-friendly and highly secure. And a ‘Demo Tour’ guides users to navigate.
“There are 738 million mobile users currently in India, 94 million people have access to internet, of this 23 million access the net through mobile phones. It’s pretty clear where our customers is ..and therefore mobile is our primary focus,” says Saichithra, Chief Portal and Mobile Officer, BharatMatrimony.
The mobile team has not only succeeded in developing a slew of features such as new rich enhanced user interface with action items, support to all Android powered devices and new easy navigation pattern with Demo Tour and Help Screen, but also a gamut of new gestures.
These gestures included scroll down to view search results with list and grid view options, tap the profile to view photo and full profile, swipe profile to send express interest/ send mail/ shortlist; fly in menu for easy navigation, pull to refresh to get latest updates and shake to get new magic matching profiles.
Besides the app has new features such as search results with action buttons, push notification with member photos, action buttons and sound, complete registration with instant login, chat with enhanced UI, full profile with backgrounds that change according to the time of day.
“When you want something done best, do it yourself. Mobile is critical to us and so we decided to build the capability internally. We were early adopters of mobile and have moved to a mobile first strategy now. The initial feedback from users has been very good,” says Saichithra, Chief Portal and Mobile Officer, BharatMatrimony.