Emami biotech acquired Vanaspati brand Rasoi
Emami biotech on 25 September 2014 acquired Vanaspati brand Rasoi. Emami biotech is the edible oil and bio-diesel arm of the Emami Group of Companies.
The deal is estimated to be worth around 20 crore rupees. This is Emami’s second acquisition in three months and with this deal Emami makes entry into vanaspati segment.
The acquisition will be an addition to the Company’s existing portfolio of edible oil brands such as Emami Healthy & Tasty and Himani Best Choice.With a sales turnover of around 150 crore rupees, The production of vanaspati contributes about 90% of Rasoi’s portfolio, the rest being other varieties of cooking oil such as mustard oil, soya refined oil and palm oil.
India produces around 10-12 lakh tonnes per annum of vanaspati, out of which the premium branded vanaspati segment is about 4 lakh tonnes per annum.
Vanaspati is an affordable variety of cooking medium which is used in households, restaurants, sweet shops as an economical alternative to ghee. It is also a popular cooking medium in household segment, especially in regions like UP, Bihar, North East, and Jharkhand, etc.
Kolkata based Rasoi limited is the brand of the 50 year old Vanaspati. Rasoi is one of the most trusted brands of Vanaspati and edible oil in India. Rasoi, as a major player in the vanaspati market, has a strong base in the eastern region and is the leading vanaspati brand in West Bengal. As an age-old brand, Rasoi enjoys huge consumer trust.