ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, which is one of India's foremost financial services companies, and Prudential plc, which is a leading international financial services group headquartered in the United Kingdom. ICICI Prudential began the operations in December 2000. Today, this company has over 2100 branches, which include 1,116 micro-offices, over 290,000 advisors and 18 banc assurance partners.

ICICI Prudential Life Insurance Company is the first life insurer in India that received a National Insurer Financial Strength rating of AAA (Ind) from Fitch ratings. ICICI Prudential has been voted as India's Most Trusted Private Life Insurer for three consecutive years. ICICI Prudential Life Insurance Company has various insurance plans that have been designed for different individuals, as every individual has different insurance needs. Given below is a list of plans provided by ICICI Prudential Life Insurance Company:
 

Life Insurance Plans

Education Insurance Plans

• Smart Kid New Unit-linked
• Regular Premium 
• Smart Kid New Unit-linked
• Single Premium  
• Smart Kid Regular Premium

• Wealth Advantage
• LifeStage Assure
• LifeTime Gold
• LifeLink Super
• LifeStage RP

• InvestShield Life New
• InvestShield CashBank

• Pure Protect
• Life Guard
• Save 'n' Protect
• CashBak
• Home Assure

• Life Stage Pension
• LifeTime Super Pension
• LifeLink Super Pension
• ForeverLife Plan
• Immediate Annuity

• Health Saver
• Medi Assure
• Hospital Care
• Crisis Cover

• Cancer Care
• Diabetes Care Active 
• Diabetes Assure

• Group Super Annuation
• Group Gratuity Plan
• Annuity Solutions
• Group Term Insurance Plan
• Group Term Insurance in lieu of EDLI

• ICICI Pru Suraksha
• ICICI Pru Suraksha Kavach

• ICICI Pru Sarv Jana Plan