Bachelor of Mass Media (BMM)

Bachelor of Mass Media or BMM is a three year full time degree program. In the academic year, 2000-2001 this course has been introduced by the Mumbai University. This course has been properly planned to offer students a concrete ground in communication skills. It also looks forward to develop the skill for critical thoughts and originality and to provide the students a break to merge the theoretical program with the practical applications, through comprehensive research, logical writing skills, verbal presentation skills and a thorough knowledge of several mass communications media in this information age.

Students successfully completing their H.S.C. examination with a minimum of 50% marks in the field of Science, Arts or Commerce have the eligibility to apply for the Bachelor of Mass Media course. There is an entrance examination in which the prospective students need to sit for and qualify the test in order to study the course. However, the entrance test has been divided into three parts now; written test, group discussion and personal interview.

The subjects covered under this course over a period of three years are given semester-wise below:
Semester I (1st YEAR)

• Effective Communication Skills
• Fundamentals of Mass Communication
• Introduction to Computers
• Landmarks to 20th Century World History
• Introduction to Sociology
• Economic

• Effective Communication Skills
• Political Concepts and Indian Political Systems
• Principles of Marketing
• Introduction to Psychology
• Principles of Management
• Introduction to Literature in English

• Introduction to Advertising
• Introduction to Journalism
• Introduction to Public Relations
• Introduction to Media Studies
• Introduction to Culture Studies
• Introduction to Creative Writing

• Mass Media Research
• Organizational Behaviour
• Understanding Cinema
• Radio and Television
• Advance Computers
• Print Production and Photography

• Advertising in Contemporary Society
• Copywriting
• Advertising Design
• Consumer Behaviour
• Media Planning and Buying
• Brand Building

• Advertising and Marketing Research
• Legal Environment and Advertising Ethics
• Financial Management for Marketing and Advertising
• Agency Management
• The Principal and Practice of Direct Marketing
• Contemporary Issues
• Journalism

• Reporting
• Editing
• Feature and Opinion
• Journalism and Public Opinion
• Indian Regional Journalism
• Niche and Magazine Journalism

• Press Laws and Ethics
• Broadcast Journalism
• Niche Journalism
• Internet and Issue in the Global Media
• News Media Management
• Contemporary Issues

Since the program is of three year duration, in the third year the students are to choose an area of specialization from among Journalism and Advertising. On-job training is also provided through internship in the second year of this course. Apart from these, seminars, group discussions and field visits are frequently undertaken in the course of three years.

Some of the colleges offering Bachelor of Mass Media course in India are RD National College and W.A. Science College, Mumbai. K.C. College, Mumbai, St. Xaviers College,Mumbai,Jai Hind College,Mumbai, etc.