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MBA in Marketing
'Marketing'is a wide term that includes Sales, Brand Management and specializations such as Market Research and Advertising.
- Sales responsibilities include achieving sales targets, mobilizing resources such as advertising budgets and executing special schemes and promotion drives.
- Marketing responsibilities include new product development, pricing, market research and sales forecasting.
- Brand Management is a progressive field where you are responsible for successful management of brands.
What is the benefit of doing MBA in Marketing?
A candidate with specialization in marketing is capable of handling a wide spectrum of activities ranging from sales, marketing and advertising.
Eligibility:
A student needs to have completed his/her graduation from any stream in order to pursue a MBA in Marketing. The candidate needs to develop the art of persuading and convincing their clients.
Entrance tests:
There are no separate entrance tests for MBA in Marketing.
Future prospects of MBA in Marketing:
A candidate pursuing a MBA in marketing needs to be creative and must have good inter-personal skills. Companies that typically recruit marketing managers are mostly in the business of selling the following categories of goods. Such industries include:
- FMCG (Fast Moving Consumer Durable Goods) companies like Coca-Cola, Colgate-Palmolive, and Gillette among others. These companies make products that have a short shelf life and are instantly consumed.
- Consumer non-durable companies like Asian Paints, Matura Coats, Castrol, Seagram, UB Group. These products are in between FMCG and durable goods.
- Consumer Durables companies like BPL, Philips, Whirlpool, Hero Honda Motors and others which are durable products.
Institutes offering MBA in Marketing:
- XLRI, Jamshedpur
- Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
- SP Jain, Mumbai
- Indian Institute of Management (all centers like Lucknow, Ahmedabad, Banglore and Calcutta)
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