Vodafone allows its Customers to save life on SMS!

Mumbai -Vodafone India, one of India’s leading telecommunications service providers, today launched a unique and innovative service on SMS that allows customers to find Blood Donors or become a Blood donor through easy search on their fingertips. All the user needs to do is, send an SMS ‘BLOOD’ to 55444 and find a donor or become a donor by replying as per the instructions in 2-3 easy steps.

 Search results are narrowed down to the user’s pin code.  Users will be charged a nominal fee of INR 1/SMS for this service. This innovative service is supported by Innoz who have partnered with IndianBlooddonors.com. Blood requirements are increasing exponentially on a daily basis and with this service; Vodafone users can search for blood donors and also become a donor using SMS.

 Vodafone India, as a value based organization, is passionate about people. This latest initiative is in line with its commitment to achieving highest standards of health, safety and well-being in and around its operating environment. As part of its customer connects initiatives, Vodafone intends to make a small and meaningful contribution to saving lives of the needy. 

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues of over INR 32,000 crores has operations across the country with over 153 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India has been awarded the 'Best Marketing Company for 2011' in a survey conducted by a leading financial daily.

The company received the 'Most Admired Telecom Operator' and 'Best 3G Operator' awards at the recent Telecom Operator Awards 2012. Vodafone Business Services received the “Best Enterprise Service Provider” at the Frost & Sullivan Awards 2012. The company has also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for Vodafone Apps Store in the Mobile Services Category. In another survey conducted by Nielsen, Vodafone India was the only telecom player in the Top 10 ‘Most Exciting Youth Brands’ in India.