
London - Indian carmaker Mahindra & Mahindra is reportedly competing against an Italian private equity firm for purchasing a 50 percent stake in the British automobile giant Aston Martin.
Investindustria, which is understood to have made a bid of around 250 million pounds for the luxury carmaker, faces competition from Mahindra & Mahindra, which is understood to have made a higher offer, The Telegraph reports.
According to the paper, the Italian firm is optimistic that Aston Martin's Kuwaiti owners, The Investment Dar, will favour its plans to invest in new technology.
The bids from both Investindustrial and Mahindra & Mahindra are thought to include plans to keep production at Aston Martin's headquarters and plant in Gaydon, Warwickshire, UK, the paper said.
Investindustrial, Aston Martin and Mahindra & Mahindra all remained unavailable for comment.
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