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WIFW: Celebrating 60 years of Indo-Japan ties through fashion

Sunday - Feb 19, 2012, 12:14pm (GMT+5.5)
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New Delhi -  Three Japanese designers made their runway debut during the ongoing Wills Lifestyle India Fashion Week (WIFW), celebrating 60 years of successful diplomatic relations between India and Japan.

It was conjoint fashion show, with three leading Japanese fashion brands - Anrealage, Mintdesigns and Suzuki Takayuki, showcasing their collection on the Indian ramp.

“It was my great pleasure to launch Tokyo Fashion Week in India. The event is supported by government of Japan to show the lifestyle of Japan," said Akitaka Saiki, ambassador of Japan in India.

"The event also celebrates 60th year of India-Japan association. It is also special because the Japanese designers will get a chance to show their collection in India fashion week,” Saiki added.

The show started with Anrealage, whose collection was titled “Low” and was inspired by the interiors of a computer. The collection was dominated by digital and 3D prints on jackets, dresses, overcoats and skirts with matching patterns on the models’ footwear.

Takayuki’s collection was dominated by jumpsuits, dresses, scarfs and woollens in colours like black, white and beige. And Mintdesigns' theme was "All Star", which was replete with fishnet socks, in prints and zig-zag texture. Innovative headgears were the highpoint of the collection and completely justified the theme.

The designers are also planning to tie up with apparel brand Playclan to sell their collection in India, informs Sunil Sethi, president of WIFW-organising body Fashion Design Council of India (FDCI).

“After the fashion week is over, the designers are also looking for collaborations where they can sell their range to Indian people. We can only provide a platform and would be happy if they do good business even after fashion week," said Sethi.

"They are in talks with retailers where their product will be displayed for a month and people would be able to place orders. They are talks with Playclan. We might also ask Wills to carry their range and we would be more than happy if there will be business,” he added.





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