Today : Monday - Sep 22, 2014, 01:39am (GMT+5.5)
All News  
Top News
National News
International News
Business News
Sports News
   » Cricket
   » Football
Entertainment News
Sci - Tech
Politics News
Health & Fitness
Gulf News
::| Latest News
News in Pictures

Nelson Mandela, who is although seriously sick, is the one making decisions about his own fate, his daughter has said.The comments were made by Zindzi in a joint interview with mother, Winnie Madikizela-Mandela, with British television ITN.They both were critical of public discussions about whether or not the family should keep the ailing Nobel peace laureate alive, reports.

Health & Fitness

Alcohol in movies persuades young teens to take up drinking

Tuesday - Feb 21, 2012, 03:26pm (GMT+5.5)
[+] Text [-]

Alcohol in movies persuades young teens to take up drinking

London - A new study has found that young teens who watch a lot of movies featuring alcohol are twice as likely to start drinking compared to peers who watch relatively few such films.

The study also revealed these teens are significantly more likely to progress to binge drinking.

The researchers base their findings on a representative sample of more than 6500 US teens between the ages of 10 and 14, who were regularly quizzed about their consumption of alcohol and potentially influential factors over the next two years.

These factors included movie viewing and marketing; the home environment; peer behaviour; and personal rebelliousness.

The teens were asked which randomly selected 50 movies they had seen from among the top 100 US box office hits in each of the preceding five years, plus 32 films grossing more than US 15 million dollars in the first quarter of 2003—the year of the first survey.

The number of seconds of on-screen alcohol use, including product placement, in each of these 532 films was measured by trained coders. Given the movies they reported seeing, adolescents had typically seen an estimated 4.5 hours of on screen alcohol use and many had seen in excess of eight hours.

Around one in 10 of the teens (11percent) said they owned branded merchandise, such as a T-shirt or hat with the name of a beer/wine/spirit on it. And nearly one in four said their parents drank alcohol at least once a week at home; 29 percent said they were able to get hold of alcohol at home.

Over the course of the two years, the proportion of teens who started drinking alcohol more than doubled from 11 percent to 25 percent, while the proportion who began binge drinking—defined as five or more drinks in a row—tripled from 4 percent to 13 percent.

Parents who drank at home, and availability of alcohol in the home, were associated with taking up drinking, but not progression to binge drinking.

Exposure to alcohol in movies, owning branded merchandise, having friends who drank, and rebelliousness were associated with both.

After adjusting for factors likely to influence the results, teens who watched the most movies featuring alcohol were twice as likely to start drinking as those who watched the least. And they were 63 percent more likely to progress to binge drinking.

Alcohol in movies accounted for 28 percent of the proportion of teens who started drinking between surveys and for 20 percent of those who moved on to binge drinking.

The association was seen not only with movie characters who drink, but also with alcohol product placement, suggested the authors.

“Product placement in movies is forbidden for cigarettes in the USA, but is legal and commonplace for the alcohol industry, with half of Hollywood films containing at least one alcohol brand appearance, regardless of film rating,” they wrote.

They point out that the depiction of smoking in movies has fallen since it became a public health issue and the subject of industry monitoring, and suggest that alcohol in movies “may deserve similar emphasis.”

The study was published in the online journal BMJ Open.


Rating (Votes: )   

blog comments powered by Disqus

Other Articles:
Four cups of coffee daily may help cut diabetes risk (21st Feb, 2012)
Vietnam testing avian flu vaccine (21st Feb, 2012)
Time factor in risk of getting infection (21st Feb, 2012)
Drinking will kill 210,000 in next 20 years: Experts (21st Feb, 2012)
Certain foods can stave off chronic diseases (21st Feb, 2012)
Another surgery conducted on Falak (21st Feb, 2012)
Fasting develops smarter brain, shapelier you (21st Feb, 2012)
Nuts, beans and seeds can boost your health (21st Feb, 2012)
Alzheimer's drugs may have serious side-effects (20th Feb, 2012)
Dark chocolate eases PMS symptoms (20th Feb, 2012)
Sip on cherry juice to sleep better (20th Feb, 2012)
Smokeless tobacco ‘could help save lives’ (20th Feb, 2012)
Vitamin C hastens brain tumour's death (20th Feb, 2012)
Over 17 crore kids get polio vaccine (20th Feb, 2012)
Brain scans prove meditation ‘effective in curing mental illness’ (19th Feb, 2012)
Brain differences detected at six months in children who develop autism (18th Feb, 2012)
Three cups of tea daily can keep heart problems and diabetes at bay (18th Feb, 2012)
Pregnancy complications may raise heart disease risk in later life (18th Feb, 2012)
Maternal depression can delay infant language development (18th Feb, 2012)
Men stress about work while women worry about life (18th Feb, 2012)
Take tea to avoid heart problems, diabetes (18th Feb, 2012)
New method to regrow blood vessels could benefit heart disease treatment (18th Feb, 2012)
Organic foods could be ‘hidden’ source of dietary arsenic (18th Feb, 2012)
Discovery of how we taste salt could save lives (18th Feb, 2012)
Energy poverty killing nearly two million people worldwide every year (17th Feb, 2012)

Contact Us | Advertise with Us | Privacy Policy | Disclaimer | Terms of Use