London - One in four women deliberately post unflattering photographs of their friends wearing bikinis on social networking websites such as Facebook, according to a new study.
According to the survey conducted by Mymemory.com, a photo gift website, said that people used Facebook to embarrass, or humiliate their friends.
The majority of women posting the photos said they did so after falling out with their friends, while nearly a third said they were taking revenge on people who had done the same to them, The Telegraph reports.
The study also revealed that two fifths of women also admitted to deliberately posting photographs of their friends without make-up.
Even when asked to permanently delete the picture from Facebook, a fifth of women said they had refused to do so.
Three quarters of women said they routinely 'de-tagged' photos of themselves if they did not like the pictures, while two thirds polled said they would be 'angry' with a friend for uploading unflattering pictures of them.
Rebecca Huggler, co-founder of MyMemory.com, said: "To see that so many women deliberately commit 'photo sabotage' and upload unflattering pictures of friends is somewhat surprising,
particularly when you consider how many said they'd be mad if the same was done to them".
Facebook has refused to get involved in the disputes, saying that unless photos have broken the site's terms and conditions, individual users must find the solution among themselves.
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