Could 'skinny' diet Pepsi turn out to be a big fat faux pas?

New York - The launch of a new 'skinny' diet Pepsi, which associates itself with 'beautiful and confident women', could turn out to be big fat faux pas.

"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns," the New York Daily News quoted Jill Beraud, Chief Marketing Officer of PepsiCo as saying in a press release.

"Our slim, attractive new can is the perfect complement to today's most stylish looks."

PepsiCo, which also owns chip maker Frito Lay, is betting on the idea that women will be wild to identify with anything "skinny."

However, critics have slammed the launch that links skinny to being beautiful.

Customers that refuse to get with the skinny status quo can still enjoy their 12 oz of soda.