Today : Friday - Sep 19, 2014, 09:18am (GMT+5.5)
All News  
Top News
National News
International News
Business News
Sports News
   » Cricket
   » Football
Entertainment News
Sci - Tech
Politics News
Health & Fitness
Gulf News
::| Latest News
News in Pictures

The Bombay High Court Monday granted bail to Sooraj Pancholi accused of abetting the suicide of Bollywood actress Nafisa alias Jiah Khan.
Sooraj, son of actor Aditya Pancholi, has been ordered to pay a surety of Rs.50,000, surrender his passport and report to police whenever required for investigations. He was arrested June 11.


Men buy colourful underwear when economy is on the upturn

Friday - Feb 08, 2013, 03:37pm (GMT+5.5)
[+] Text [-]

London - Sale of men’s pants could be an indicator of economic buoyancy, experts have claimed.

Fashion observers at UK underwear and swimwear site have found that men buy more colourful underwear when the economy is booming, but return to their failsafe white, black and grey when there is a downturn, the Daily Mail reported.

And now, as they reveal sales of colourful pants are on the rise, experts say it could be a sign the economy is on the road to recovery.

The site, which has been collecting data across a five year period from 2007 to the present day, has noted a recent upturn in sales of pants in so-called frivolous colours - a purchase that may be considered a luxury fashion item as opposed to a practical or solely functional item.

And according to the law of the Pants Index, this means that men, who during tough economic times tend towards plain, classic colours and buy bright when the good times roll, are feeling as though the economy is getting healthier.

A previous study, published on, suggested that the economic decline of 2008 caused men to experiment less with their underwear purchases.

Sales of pants in new fabrics like bamboo and soy blends suffered while classic cotton and cotton Spandex rose, they said.

The same went for colours. During tougher economic times, men tend to buy plain or dull shades.

But when the good times roll, they splash out on statement hues and patterned designs.

“Believe it or not, over the past few years men’s branded underwear collections have become increasingly colourful, more so than women’s, in fact,” Jane Garner, co-founder of told


Rating (Votes: )   

blog comments powered by Disqus

Other Articles:
German job centre offers `unemployed` teen work at brothel (8th Feb, 2013)
Oz company launches game based on `50 Shades of Grey` (8th Feb, 2013)
Barbie selling `iconic` pink Malibu `dreamhouse` for $25m (8th Feb, 2013)
Men spending more time now doing household chores than women (8th Feb, 2013)
Now, Bee Venom cream for more youthful looking skin (8th Feb, 2013)
Why men over 50 should date boomer women (8th Feb, 2013)
`Seven year itch` busted as myth (8th Feb, 2013)
Its official! Happiness comes with age (7th Feb, 2013)
It's official! Money makes you happier (7th Feb, 2013)
Things not known about singles revealed (7th Feb, 2013)
`Supersized` cat takes up swimming to shed extra kilos (7th Feb, 2013)
Tips to turn your bedroom into sexy haven on Valentine’s Day (7th Feb, 2013)
FIVE ways to end affair guilt (7th Feb, 2013)
Tyra Banks reveals style secret to look like a `smart business women` (7th Feb, 2013)
Kiwi businessman to sip world’s most expensive cocktail (7th Feb, 2013)
Moderate drinkers consuming 40pc more alcohol than they think (7th Feb, 2013)
ER visits due to pubic hair grooming on the rise (7th Feb, 2013)
Want to get rich? Sit in row six of plane (7th Feb, 2013)
Forget lasers and lotions! Eat croc meat for smooth skin (7th Feb, 2013)
A 92-year-old becomes Britain's oldest woman to get a tattoo (7th Feb, 2013)
Obsessed` teen girls starving themselves to get ‘thigh gaps’ like celebs (7th Feb, 2013)
Monopoly fans replace iron token with cat (7th Feb, 2013)
Women better than men at pulling a sickie from work (7th Feb, 2013)
Meet the dad who paid teen daughter 200 dollars to stay off Facebook! (7th Feb, 2013)
Analysing relationship disputes can be good for a happy married life (7th Feb, 2013)

Contact Us | Advertise with Us | Privacy Policy | Disclaimer | Terms of Use