Today : Wednesday - Sep 03, 2014, 05:23am (GMT+5.5)
All News  
Top News
National News
International News
Business News
Sports News
   » Cricket
   » Football
Entertainment News
Sci - Tech
Politics News
Health & Fitness
Education
Travel
Lifestyle
Gulf News
Featured
 
::| Latest News
News in Pictures

Seemingly unfazed at being ousted from the Asian Athletics Association, scam-tainted Suresh Kalmadi on Monday said losing the presidential re-election bid to Qatar’s Dahlan Jumaan Al-Hamad has actually given him a chance to work at the “grassroots” level.
“I have no issues today and I congratulate Mr Al-Hamad for being elected as President. I am rather relieved that I will be able to work at the grassroots level in athletics,” Mr. Kalmadi said after losing the vote during the ongoing AAA Congress in Pune.

National News
 

Designers must revive India's dying traditions: Raghavendra Rathore

Monday - Feb 18, 2013, 01:35pm (GMT+5.5)
[+] Text [-]

Kolkata - Fashion designers should attempt to "seek and unlock" and "reach out" to bring India's dying textiles and techniques from the shadows back into the limelight, says ace designer Raghavendra Singh Rathore.

"Because fashion is such a communicative medium, it is a responsibility of the designers to do something. All the other design departments, such as jewellery, do not get that advantage," Rathore, famous for patenting the Bandhgala cuts and Jodhpuris, told IANS in an interview.

"It is up to them to seek, unlock and reach out to weavers and craftsmen to help bring dying textiles and techniques to the forefront," he said.

Related to the erstwhile royal family of Jodhpur with a rich legacy of 1,200 years and trained in Manhattan at the Parsons School of Design, Rathore worked at DKNY (Donna Karan New York) and Oscar de la Renta before launching his own label in 1994 under the Rathore Jodhpur brand.

The iconic designer also said seniors in the business had a tremendous responsibility to adopt a different perspective.

"It's a tremendous responsibility for at least the senior designers to once in a while reach out and see the world from a different perspective, not sitting on the top, perhaps sitting down somewhere which is what the weaver sees," he said.

"However it is not a prerequisite. It depends upon the mindset of the designer," Rathore said.

The versatile designer is also known worldwide for his efforts to popularise classic royal dressing with modern twists. He has patented the bandhgala and jodhpur cuts under his label.

According to the couturier, versatility is the calling card of the bandhgala jackets.

"The fact that you can wear jeans and bandhgala jackets and yet have your own style statement or signature style is the most significant factor of the bandhgala. It's so versatile. Gradually breeches are becoming popular," he said.

Rathore has translated his ideas to product, interior, architecture, landscape, corporate uniform and industrial designs and stressed on "business acumen".

"I think business is more important than designing. A good designer, who has good business acumen, can take the basic of designs and make it work. They are like magicians. That is what they do. They make something out of nothing," Rathore told IANS.

For him, the client is supreme and the cultivation of the craft lies in designing specifically for them.

"You have to design for other people. You can keep 10 percent of what you like in your clothes, but you can't design for yourselves. The mistake that people make is that they say: 'Oh, I don't like this fabric and I'm not going to make this for my collection'," said Rathore.

"With FDI (foreign direct investment) opening up, it's going to completely change the landscape. This means that whoever has his business engines running and can synchronise that with the change will survive," he said.

Finally, some suggestions for young designers?

"Young designers have an illusion that they will go to Paris and become a big designer. It doesn't work like that. I suggest you do that and get back to the real business," said Rathore.

"This is where the business is. This is where the future is. Everybody has a different requirement. So you have to understand your market," he said.

By Sahana Ghosh




|

Rating (Votes: )   

blog comments powered by Disqus

Other Articles:
Life returns to normal in Kashmir Valley (18th Feb, 2013)
CPI-M condemns Congress MP's remarks against Suryanelli gang rape victim (18th Feb, 2013)
Supreme Court stays execution of Veerappan's aides till Wednesday (18th Feb, 2013)
Mumbai braces for massive workers' procession (18th Feb, 2013)
Foggy, chilly Monday morning in Delhi (18th Feb, 2013)
Uttar Pradesh orders judicial probe into Allahabad stampede (18th Feb, 2013)
Stolen SUV of Shinde's son-in-law found (18th Feb, 2013)
PM appeals to trade unions to call off strike (18th Feb, 2013)
Student alleges rape by live-in partner (18th Feb, 2013)
Andhra rains claim 17 lives, cause huge crop damage (18th Feb, 2013)
Geetika mother's suicide: Statements of husband, son recorded (18th Feb, 2013)
Bengal parents held for killing 10-month-old girl (18th Feb, 2013)
Militants may have infiltrated in Poonch: Army (18th Feb, 2013)
Lokpal, right to reject can eliminate graft: Hazare (18th Feb, 2013)
Ex-cop, others nabbed for Mumbai builder's murder (18th Feb, 2013)
Need for total political change: Ex-solicitor general (18th Feb, 2013)
Jaitley demands Katju's resignation, gets strong retort (18th Feb, 2013)
More Andhra migrants return from Gulf (18th Feb, 2013)
Man arrested for cheating, robbing woman in Delhi (18th Feb, 2013)
Cameron may push for Eurofighter Typhoon in India visit (18th Feb, 2013)
Virbhadra seeks special economic package for state (18th Feb, 2013)
GJM slams Mamata regime, wants President's rule (18th Feb, 2013)
Cop killing: Trinamool plays down governor's remark (18th Feb, 2013)
British PM Cameron to arrive in India today (18th Feb, 2013)
PM appeals to trade unions to call off strike, offers talks (18th Feb, 2013)




Contact Us | Advertise with Us | Privacy Policy | Disclaimer | Terms of Use