Today : Friday - Sep 19, 2014, 03:18pm (GMT+5.5)
All News  
Top News
National News
International News
Business News
Sports News
   » Cricket
   » Football
Entertainment News
Sci - Tech
Politics News
Health & Fitness
Gulf News
::| Latest News
News in Pictures

Reliance Communications has made full repayment of two loans amounting to $1 billion (around Rs 6,000 crore), during the quarter ended June 30.The repayments have been from the company's rupee resources.

Sci - Tech

Voters prefer deep-voiced politicians

Thursday - Mar 15, 2012, 10:51am (GMT+5.5)
[+] Text [-]

Washington - If results of a new study are to be believed, candidates with lower-pitched voices may get more votes in elections.

The new study by biologists and a political scientist has revealed that both men and women prefer political candidates with deeper voices.

The results also suggest that biology – not just partisanship or ideology – can shape voters’ choices.

“We often make snap judgments about candidates without full knowledge of their policies or positions. These findings might help explain why,” said Duke University biologist Rindy Anderson.

“It’s clear that our voices carry more information than the words we speak. Knowing this can help us understand the factors that influence our social interactions and possibly why there are fewer women elected to high-level political positions,” she said.

To test voters’ preference on voice pitch, Anderson, Duke biologist Susan Peters and University of Miami political scientist Casey Klofstad recorded men and women saying, “I urge you to vote for me this November.”

The scientists then edited each recording to create a higher- and lower-pitched version of the original.

The team played the recordings of the female voices to 37 men and 46 women at the University of Miami, and the male voices to 49 men and 40 women at Duke. They found that both men and women “elected” the candidates with the lower-pitched voices, regardless of the speaker’s gender.

Voice pitch can also affect how people perceive a speaker’s competence, honesty and strength, according to past research. But no one had applied that connection to voters' preferences for the voices of both male and female candidates, Anderson said.

In a second experiment, Anderson and her colleagues played the same recordings to three groups of 35 men and 35 women and asked the subjects to select which candidate seemed stronger and more trustworthy and competent.

Both men and women tended to perceive lower-pitched female voices to have all three traits. But only male subjects perceived lower-pitched male voices to be stronger and more competent. They may have been tuned into pitch to gauge the speaker’s competitiveness and social aggressiveness, Anderson said.

Women, however, may not discriminate strength and competence in male voices because they are tuning into different cues, vocal or otherwise, to evaluate those traits, she said.

But the findings are based on hypothetical elections conducted in the lab, she said.

“We need to be very careful about interpreting these results in a broader context,” Anderson said.

The findings raise the possibility that, since women tend to have higher-pitched voices than men, their voice could be one of many different factors that influence gender inequality in leadership roles, she noted.

Anderson said she and her collaborators plan to test what they have learned in the laboratory in the 2012 elections.

The results appeared in the March 14 Proceedings of the Royal Society B.


Rating (Votes: )   

blog comments powered by Disqus

Related Articles:
» Google breaks 2005 promise not to show banner ads on web search results
» Samsung Galaxy S4 unit sales exceeded 40 million in past six months
» Microsoft beats expectations with 17-percent profit surge in Q3
» Twitter seeks $10.9bn valuation in IPO
» BlackBerry introduces new smartphone priced at Rs.39,990
» Apple announces latest OS Mavericks for free download
» Apple unveils latest iPad Air, Macs and new OS
» India's Mars mission Nov 5
» Google accused of making `library visits` history!
» Google Doodle celebrates 216th anniversary of worlds first parachute jump
» Nokia Lumia 1320 likely to be unveiled today
» Kudankulam n-power plant generates 160 MW
» Power generation at Kudankulam n-plant begins
» Twitter considering killing no-longer profitable #Music mobile app
» Latest iPad5 to be thinner, lighter, sans TouchID
» Airtel acquires Qualcomms 4G company
» Google shares soar `all-time high` in Q3
» Microsoft updates Windows 8 with start button, Facebook app and better multitasking
» Kobo introduces e-reader tablets in India
» eBay forecasts lower-than-expected Q4 profit and sales
» HCL Technologies' Q1 profit rises 64 percent, tops estimate
» Online database of disease genes that could be targeted with drugs
» Iran to launch second monkey into space next month
» New genetic pathways involved in bladder cancer identified
» Explosive dynamic behaviour on Twitter similar to horde behaviour in financial market

Other Articles:
Gene known to protect against cancer can also promote tumour growth (15th Mar, 2012)
Fatty diets may be behind reduced semen quality (15th Mar, 2012)
Rats’ decision-making skills could be at par with humans (15th Mar, 2012)
Star Trek-inspired universal translator may let you speak in 26 languages (15th Mar, 2012)
Baby brains bring smarter computers closer to reality (14th Mar, 2012)
Oracle trial against Google set for April (14th Mar, 2012)
Scientists uncover gut bug link to type 2 diabetes (14th Mar, 2012)
Apple sued by buyer over Siri (14th Mar, 2012)
Extinct woolly mammoth on a comeback trail (14th Mar, 2012)
Earth-like weather encounters ‘throwing jet streams off course on Jupiter’ (14th Mar, 2012)
Seafloor can impact height of Tsunami waves (14th Mar, 2012)
Russia to send man to the Moon by 2030 (14th Mar, 2012)
iPads boost doctors' efficiency (14th Mar, 2012)
How oldest continents were formed (14th Mar, 2012)
Mechanism in cells that leads to inflammatory diseases discovered (14th Mar, 2012)
Gene that could turn ‘normal’ fruit into ‘healthier’ blood oranges identified (14th Mar, 2012)
Over 40,000 credit card numbers stolen in ‘Digital Playground’ website hack (14th Mar, 2012)
Nokia Windows 8 tablet to be unveiled before Christmas’ (13th Mar, 2012)
Chinese brothers create musical instruments from vegetables (13th Mar, 2012)
Smartphones more accurate for disease surveillance (13th Mar, 2012)
Statin use ‘may modestly reduce Parkinson’s risk’ (13th Mar, 2012)
iPhone’s hot Instagram app on Android smartphones (13th Mar, 2012)
Smartphones more accurate for disease surveillance (13th Mar, 2012)
Deformity in NASA astronauts ‘could jeopardise long-term space missions’ (13th Mar, 2012)
How promiscuous queens produce healthier honeybee colonies answered (13th Mar, 2012)

Contact Us | Advertise with Us | Privacy Policy | Disclaimer | Terms of Use