Today : Friday - Aug 01, 2014, 05:11am (GMT+5.5)
All News  
Top News
National News
International News
Business News
Sports News
   » Cricket
   » Football
Entertainment News
Sci - Tech
Politics News
Health & Fitness
Education
Travel
Lifestyle
Gulf News
Featured
 
::| Latest News
News in Pictures

Reliance Communications has made full repayment of two loans amounting to $1 billion (around Rs 6,000 crore), during the quarter ended June 30.The repayments have been from the company's rupee resources.

Sci - Tech
 

Google search results show 'significant racial discrimination': Report

Tuesday - Feb 05, 2013, 03:50pm (GMT+5.5)
[+] Text [-]

Google search results show 'significant racial discrimination': Report

London - Google search results contain "significant discrimination" according to the perceived race of the people whose names are typed in, a study has revealed.

According to Harvard professor Latanya Sweeney, names typically associated with black people were more likely to produce ads related to criminal activity.

In her paper, Prof Sweeney suggested that Google searches might expose "racial bias in society".

According to the BBC, the study analysed the type of advertisements that appeared on Google when certain names were searched for.

The investigation suggested that names linked with black people, as defined by a previous study into racial discrimination in the workplace, were 25 percent more likely to have results that prompted the searcher to click on a link to search criminal record history.

According to the report, Prof Sweeney noted that one possible cause for such search results might be Google's "smart" algorithms, technology which automatically adapts advertising placement based on mass, user habits.





|

Rating (Votes: )   

blog comments powered by Disqus


Related Articles:
» Google breaks 2005 promise not to show banner ads on web search results
» Samsung Galaxy S4 unit sales exceeded 40 million in past six months
» Microsoft beats expectations with 17-percent profit surge in Q3
» Twitter seeks $10.9bn valuation in IPO
» BlackBerry introduces new smartphone priced at Rs.39,990
» Apple announces latest OS Mavericks for free download
» Apple unveils latest iPad Air, Macs and new OS
» India's Mars mission Nov 5
» Google accused of making `library visits` history!
» Google Doodle celebrates 216th anniversary of world’s first parachute jump
» Nokia Lumia 1320 likely to be unveiled today
» Kudankulam n-power plant generates 160 MW
» Power generation at Kudankulam n-plant begins
» Twitter considering killing no-longer profitable #Music mobile app
» Latest iPad5 to be thinner, lighter, sans TouchID
» Airtel acquires Qualcomm’s 4G company
» Google shares soar `all-time high` in Q3
» Microsoft updates Windows 8 with start button, Facebook app and better multitasking
» Kobo introduces e-reader tablets in India
» eBay forecasts lower-than-expected Q4 profit and sales
» HCL Technologies' Q1 profit rises 64 percent, tops estimate
» Online database of disease genes that could be targeted with drugs
» Iran to launch second monkey into space next month
» New genetic pathways involved in bladder cancer identified
» Explosive dynamic behaviour on Twitter similar to horde behaviour in financial market


Other Articles:
Men and women are from Earth and not Mars or Venus (5th Feb, 2013)
Now, vibrating pen that alerts you about spelling or grammar mistake (5th Feb, 2013)
Coffee `as effective as performance enhancing drugs` (5th Feb, 2013)
Many avoid `Facebook unfrienders` in real life (5th Feb, 2013)
Skeleton found in Leicester car park confirmed to be of king Richard III’s (5th Feb, 2013)
Novel tap system dries hands after wash sans towel (5th Feb, 2013)
Boeing seeks US authority's permission for Dreamliner test flight (5th Feb, 2013)
Insects and teens constantly groom themselves to attract females (5th Feb, 2013)
Nearly 90pc of Mars’ surface mapped in 3D (5th Feb, 2013)
Nokia planning to launch 'Windows tablet' (5th Feb, 2013)
Last Neanderthals and modern humans did not coexist in Iberia (5th Feb, 2013)
DNA analysis show remains belong to England's Richard III (5th Feb, 2013)
Mars Express has mapped most of Martian surface (5th Feb, 2013)
Earth to have close encounter with asteroid (5th Feb, 2013)
Bug survives by turning its environment to gold (4th Feb, 2013)
Brain’s vision secrets unraveled (4th Feb, 2013)
Now, mobile phone embedded in shoe’s sole (4th Feb, 2013)
Cancer patients and victims of nuclear disasters get new hope (4th Feb, 2013)
Haryana atomic plant to be set up (4th Feb, 2013)
Two simple steps for small businesses to prevent computer hacking! (4th Feb, 2013)
YouTube video shows how astronauts wash their hands in space (4th Feb, 2013)
Sneaky ninja robot films wild animals (4th Feb, 2013)
Top UK prosecutor warns too many Twitter cases could 'threaten freedom of speech' (4th Feb, 2013)
New drug could stop Alzheimer’s early in its tracks (4th Feb, 2013)
Docs warn against G-spot jab that promises to give women mindblowing orgasms (4th Feb, 2013)




Contact Us | Advertise with Us | Privacy Policy | Disclaimer | Terms of Use