Gillette Mach3 India Gaming Championship '10 is the world's biggest online gaming championship

Mumbai (IndiaVision News) - A record turnout of 2 million participants, makes the Gillette Mach3 India Gaming Championship `10, the biggest online gaming championship in the world. Concluding its national finals at the Zapak Gameplex at Imax Adlabs, Wadala on a high-note, 52 finalists from across the country battled it out to win the championship. With prizes worth Rs. 1.5 crores at stake, the battlefield got tougher for the finalists. 
 
The Gillette Mach3 IGC’10 raised the bar in the gaming arena in India. The championship took gaming to 34 cities across the country and received over 2 million registrations! The best gamers from all over India battled it out for 45 days to reach the national finals, culminating in a 24 hour game-a-thon, an attempt to enter ‘Limca Book of Records’.
 
All it takes to win is the spirit of being a WINNER, epitomized by star icon Jacqueline Fernandez, who was present at the event to cheer on the participants at the national finals. With record participation, the Gillette Mach3 India Gaming Championship is now the world’s biggest online gaming championship, re-iterating Gillette Mach3’s positioning BE A WINNER, CHANGE YOUR WORLD. Gillette Mach3 has always believed in innovation to enable people to be their best and fitting well with this belief, the Gillette Mach3 IGC ‘10, has allowed enthusiasts to excel and compete amongst the best in the country, bringing out their confidence and facilitating the TRUE winning spirit.
 
Bollywood starlet Jacqueline Fernandez, excitedly exclaimed, “Gillette Mach3 has always believed in giving the best of grooming and utmost confidence to people and the Gillette Mach3 IGC’10 was the perfect platform to enable people to be their best, epitomized by these winners here. These guys are truly exciting to watch...   In fact, very few people know that I’m a game–o-holic. I try my hand at online games in between my shoots often. Zapak and Gillette have both created this amazing platform to give gamers of India to display their skills. This truly re-enforces Gillette Mach3’s belief in creating winners and changing their worlds. The Gillette Mach3 IGC ‘10 has got a whopping participation from 2 million gamers, making it the biggest online gaming championship in the world, one that I am proud to be a part of.”
 
Commenting on the success of the championship, Mr. Abhishek Desai, Marketing Manager, Gillette India, said, “Gillette Mach3 has always believed in enabling people to be their best and this tournament has allowed gaming enthusiasts to excel and compete amongst the best in the country, bringing out their confidence and facilitating the winning spirit. This re-iterates Gillette’s positioning – BE A WINNER, CHANGE YOUR WORLD and the Gillette Mach3 IGC ‘10 was the right way to propagate it. With Zapak, we have successfully completed the feat of a 24 hour game-a-thon and look forward to being a part of the ‘Limca Book of Records’. The response that we have received has been stupendous. The championship this year was a bigger success than last year and we will look forward to build this property even further year on year.”
 
Adding to this Rakesh Rao, Business Head – Consumer Activation, Zapak Digital Entertainment Ltd. said, “Gillette Mach 3 India Gaming Championship’10 has outdone itself and received a record turnout of 2 million registrations. We are absolutely thrilled with the response it has received. We decided to take the experience further by attempting a 24 hour gaming tournament to mark the national finals of the championship. This adds another feather to Zapak’s cap of achievements. We would like to congratulate the gamers who were a part of this never been done before tournament. We will submit this entry to the ‘Limca Book of Records’ and hope for a record. The whole experience was fun for our team and we look forward to organise more such tournaments in the near future. ”
 
Gillette Mach3 India Gaming Championship`10 was a huge success and received an over-whelming response from gamers across the county. All set to bring out the confidence and winning spirit in everyone, the tournament witnessed gamers participating in casual as well as hardcore games. The Championship rapidly gained popularity amongst gamers.  The tournament showcased some of the most popular casual games like DOTA, Counter Strike, Tennis, Howzat etc.