The rich and varied cultural heritage of Andhra Pradesh, a southern state of India, is reflected in the ceremonies conducted there. Almost every festivals are celebrated with religious observance, holding supreme importance in the lives of the residents of the state. One such important occasion in one's life is wedding, which is usually organized in the typical Telugu way in the region. A number of rituals and ceremonies are observed by the people, native to the place. Although minor differences do exist in the communities, in the way the marriage is organized, certain rituals remain common for them. In the following lines, we have given detailed information on the Telugu pre-wedding rituals.

Telugu Pre-Wedding Customs

Muhurtham
An auspicious time for the marriage, also known as muhurtham, is chosen by the family astrologer. The Telugu people generally avoid months including Aashad, Bhadrapad and Shunya, because they are considered inauspicious time for the ceremonious occasion.

Pendlikoothuru
In the Pendlikoothuru ceremony, turmeric paste and oil is smeared to the bride and the groom, at their respective homes. This is done to cleanse their skin, so that a natural glow is radiated. After bathing the bride and the groom, they are given a new set of clothing to wear. The bride is adorned with flowers and jewelry.

Snathakam
Snathakam ritual takes place at the bridegroom's residence before the muhurtham. As a part of this custom, the groom is asked to wear a silver thread on his body. The ritual is conducted a few hours prior to the wedding.

Kashi Yatra
After reciting the Vedic verses, the groom pretends to go on a Kashi yatra. He shows that he has discarded the worldly pleasure an is no more interested in leading a family life. He is then stopped by the brother of the bride, who persuades him to assume the responsibility of a householder.