Idea behind the launch of NDTV Prime – India’s first 2-in-1 channel
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Dr Prannoy Roy speaks about the idea behind the launch of India’s first 2-in-1 channel – NDTV Prime and NDTV Profit. The channel will have live market coverage between 9am and 5pm on weekdays, followed by infotainment and entertainment shows 5pm onwards.
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