India’s first 2-in-1 channel – NDTV Profit and NDTV Prime unveiled

NDTV unveiled the country’s first 2-in-1 channel at a press conference today. Dr. Prannoy Roy, Vikram Chandra and Bollywood Superstars, Shah Rukh Khan and Priyanka Chopra spoke about the novel concept of the channel that will have NDTV Profit cover market news live between 9am and 5pm during weekdays, followed by NDTV Prime post market hours between 5pm and 9am. The programming line-up which is in keeping with the channel motto – #WorkHardPlayHard, was also showcased.

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