Vespa brings global plan into India
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The Vespa scooters are seen as high-end, quirky, retro and very cute. Those are exactly the brand attributes parent company Piaggio wants to build on. So while remaining niche, Vespa wants to be more relevant in India. We have details on how its going to achieve this plan.
Watch full show: http://www.ndtv.com/video/player/the-car-and-bike-show/concorso-d-eleganza-2014-special/327810
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