Audi’s A3 strategy

The entry level luxury sedan, Audi A3, is expected to give stiff competition to rivals BMW and Mercedes-Benz with an aggressive price tag of Rs. 22.95 lakh (ex-showroom, Delhi). We chat with Audi India chief Joe King on his expectations from the A3 and how the sedan will keep Audi on top of the luxury car market in India.

manishchowhan