The Hyderabad woman behind the rice bucket challenge

It is ice versus rice now. The difference – the ice bucket comes only if one tries to duck the actual donation for charity. For rice – it is donation all the way. But Hyderabad-based Manjulatha Kalanidhi’s brainchild – calling for donation of a bucket of rice and posting the picture online – is doing well. And not just among netizens in India. It seems to have found resonance across the world.

manishchowhan