Karisma Kapoor launched the Diageo-NDTV Road To Safety Campaign

Diageo and NDTV joined hands to launch ‘Diageo-NDTV Road To Safety’ – a campaign aimed at addressing one of the biggest concerns for the Indian government and society today – the appalling state of road safety in our country. Bollywood actor Karisma Kapoor, veteran cricketer Anil Kumble and Karnataka Transport Minister Ramalinga Reddy all came together to lend their support to the campaign and to inspire people to take a pledge to Never Drink and Drive. Also present were Dr. Rohit Baluja, President, Institute of Road Traffic Education and Praveen Sood, IPS, Additional Director General of Police and Principal Secretary, Home, Karnataka.

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