Audi’s blockbuster plan for the year 2015

Audi plans to launch 10 new models in 2015, and with the launch of the A3 cabriolet, it is now seeing various opportunities within the market to exploit and build its sales by approaching a different buyer. We catch up with Joe King, Head, Audi India, to find out how the company is strategizing to address this new buyer.

Watch full video: http://www.ndtv.com/video/player/ndtv-specials/audi-s-blockbuster-plan-for-the-year-2015/349002?yt

manishchowhan