Are successful politicians ‘sold’ through advertisements?

On Prime Time experts and politicians discuss the role of advertisements in increasing the appeal of political leaders. Dilip Cherian of ImageGuru says that in this age, voters can be regarded as consumers and advertisements play an important role in ‘selling’ politicians to them. (Audio in Hindi)
Watch full show: http://www.ndtv.com/video/player/prime-time/video-story/307190

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