Half Girl-Friend – a gimmick by Chetan Bhagat or a game changer?

The front page advertisement in newspapers was not the only first. When author Chetan Bhagat announced his upcoming book, he did it with a movie trailer. It set off a series of jokes online, becoming the top trend. NDTV speaks to him and two critically acclaimed writers – Samit Basu and Ira Pande – to find out whether this will be another game changer for the industry.
Watch full video: http://www.ndtv.com/video/player/agenda/watch-half-girl-friend-a-gimmick-by-chetan-bhagat-or-a-game-changer/332945?yt

manishchowhan