Significance of PR agencies and social media managers for politicians

On News Point, we visit a PR agency which manages the online presence particularly on social media for political parties. Although major political parties refute reports of having hired agencies for their online media management, the agency we visited claims that they handle social media for many political parties. (Audio in Hindi)
Watch full show: http://www.ndtv.com/video/player/news-point/video-story/317638

manishchowhan