Special: Building Brand India (Aired: January 2008)

The IIM-Kolkata campus is perhaps one of the best settings in the country to ask the crucial question: does Brand India really exist or is it just a hype? CPM’s Mohammad Saleem, Professor Ashish K Bhattacharyya of the IIM, industrialist Harsh Neotia and management consultant Dr Pradeep Kakkar debate.

Watch full show: http://www.ndtv.com/video/player/ndtv-classics/special-building-brand-india-aired-january-2008/309344

manishchowhan