Why top brands opt for cross channel retailing

Anytime and anywhere – that’s the mantra today’s consumers follow to buy things they like. Retail stores are tapping into this very demand. Hence, many startups are venturing into the field of e-commerce. In this episode of Heads Up, we explore the buzz around e-commerce and the concept of Omni Channel Retailing.

Watch full video: http://www.ndtv.com/video/player/heads-up/why-top-brands-opt-for-cross-channel-retailing/344492?yt

manishchowhan