MBA in Marketing

'Marketing'is a wide term that includes Sales, Brand Management and specializations such as Market Research and Advertising.

• Sales responsibilities include achieving sales targets, mobilizing resources such as advertising budgets and executing special schemes and promotion drives.
• Marketing responsibilities include new product development, pricing, market research and sales forecasting.
• Brand Management is a progressive field where you are responsible for successful management of brands.

• FMCG (Fast Moving Consumer Durable Goods) companies like Coca-Cola, Colgate-Palmolive, and Gillette among others. These companies make products that have a short shelf life and are instantly consumed.
• Consumer non-durable companies like Asian Paints, Matura Coats, Castrol, Seagram, UB Group. These products are in between FMCG and durable goods.
• Consumer Durables companies like BPL, Philips, Whirlpool, Hero Honda Motors and others which are durable products.

• XLRI, Jamshedpur
• Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
• SP Jain, Mumbai
• Indian Institute of Management (all centers like Lucknow, Ahmedabad, Banglore and Calcutta)

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