12:09 am - Monday January 19, 2026

Bozoma Saint John says she's successful in her career because she ignored this piece of advice: 'It really shrank me'

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Bozoma Saint John says she's successful in her career because she ignored this piece of advice: 'It really shrank me'

**Bozoma Saint John Credits Career Ascent to Rejecting Conventional Wisdom**

Bozoma Saint John, a prominent figure in the marketing and entertainment industries, has attributed a significant portion of her career success to actively disregarding a piece of advice that, while well-intentioned, she believes would have ultimately stifled her potential. Speaking at a recent industry event, Saint John elaborated on how embracing her authentic self, even when it ran counter to prevailing professional norms, proved to be a pivotal factor in her rise to leadership positions at companies like Netflix, Apple, and Uber.

The advice in question, Saint John explained, centered on the idea of minimizing her personality and conforming to a more subdued, traditionally “professional” demeanor. She was encouraged to temper her enthusiasm, downplay her natural charisma, and generally present a more reserved version of herself in the workplace. This counsel, often given to women and minorities navigating corporate environments, is rooted in the notion that standing out too much can be perceived as a threat or a distraction, hindering advancement.

However, Saint John recognized that adhering to this advice would require her to suppress the very qualities that made her unique and effective. She realized that her passion, energy, and ability to connect with people on a personal level were not liabilities but rather assets that allowed her to build strong relationships, inspire teams, and drive innovative marketing campaigns. Embracing her authentic self, she argued, allowed her to bring a fresh perspective and a distinctive voice to the table, setting her apart from the competition.

Instead of conforming, Saint John chose to lean into her strengths, allowing her personality to shine through in her interactions, presentations, and leadership style. This approach, while initially met with some resistance, ultimately proved to be a winning strategy. Her ability to authentically connect with audiences and build genuine relationships with colleagues and clients alike became a hallmark of her success.

Saint John’s experience highlights a critical challenge for individuals seeking to advance in their careers: the tension between conforming to established norms and embracing one’s unique identity. While it is essential to be respectful and professional in the workplace, suppressing one’s personality in the name of fitting in can ultimately limit one’s potential and stifle creativity.

Her story serves as a powerful reminder that authenticity can be a valuable asset in the professional world. By embracing her true self and rejecting advice that would have diminished her spirit, Bozoma Saint John has not only achieved remarkable success but has also paved the way for others to challenge conventional wisdom and bring their whole selves to work. Her journey underscores the importance of self-awareness, self-acceptance, and the courage to defy expectations in the pursuit of professional fulfillment. Ultimately, Saint John’s career trajectory is a testament to the power of authenticity and the importance of trusting one’s own instincts, even when they diverge from the well-trodden path.


This article was created based on information from various sources and rewritten for clarity and originality.

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